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Christine Simmons
Christine Simmons
01:12

Christine Simmons

Los Angeles Sparks

Los Angeles, CA USA

"Just because you have ‘failed’ at something, doesn’t make you a failure. It’s just a learning moment. It’s about managing how you perceive failure."

Career Roadmap

Christine's work combines: Business, Non-Profit Organizations, and Helping People

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Day In The Life

President & COO

I am the President & Chief Operations Officer of the three-time WNBA Champion Los Angeles Sparks.

My Day to Day

My role covers basically everything on the business side of things. I deal with sponsorships, ticket sales, marketing, community relations, and more. I work with our general manager who scouts players and I make sure we have the money to pay them, etc.

Skills & Education

Advice for getting started

I've "failed" at a lot of things. It took me a long time to learn how to reframe how I think about failure. I may fail at things, but I choose not to think of myself as a failure. I just move on to the next thing.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Physiology, General

    University of California-Los Angeles

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Attended UCLA and received a degree in physiological sciences as a pre-med student with the goal of opening nonprofit health centers to help her community.

  • 2.

    Advocacy and diversity have always been her passions—admits that she spent more time doing community service than studying, so her grades suffered.

  • 3.

    Instead of pursuing a medical degree, she attended a post-baccalaureate program and discovered that she could pursue her passion for community service in a different industry.

  • 4.

    For over a decade, she worked in various diversity and sustainability roles for United Technologies, The Walt Disney Company, and NBCUniversal, Inc.

  • 5.

    Got the opportunity to work for Magic Johnson Enterprises—first, as the vice president of strategic alliances and, later, as the organization’s executive vice president.

  • 6.

    Was mentored directly by Earvin "Magic" Johnson Jr.

  • 7.

    Now serves as president & chief operations officer of the three-time WNBA championship team, the Los Angeles Sparks, and helped lead them to their 2016 championship.

  • 8.

    Also serves on the Board of Directors for the UCLA Alumni Association and volunteers with Better Futures for Thomazeau, a nonprofit providing aid to Haiti.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I failed. I'm a failure.

  • How I responded:

    I've "failed" at a lot of things. It took me a long time to learn how to reframe how I think about failure. I may fail at things, but I choose not to think of myself as a failure. I just move on to the next thing.

Experiences and challenges that shaped me

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  • I've switched my career path several times. Going from being pre-med in college to pursuing diversity at large corporations to leading a professional sports team. They all came with challenges, but I have a skill set that I adapted for all of them.

  • My mom was a single parent and raised me and my 3 sisters on her own.

  • I was the first in my family to graduate from college. My mom didn't know anything about the process, so I didn't have any help. I learned to network in order to get ahead.

  • When I was in high school, I suffered some sports injuries that prevented me from pursuing my dream of being a college athlete. I had to pivot and go down a different path.

  • Working in sports as a woman is challenging enough, but running a sports league for women in an industry that is dominated by men is harder. We constantly face the challenge of having to prove that women can play basketball at a professional level.